Professional skeptics.
We trace every number to its source. Ours too.
House rules.
Six rules every Arcus answer follows.
The answer goes on top
The first slide says what we found. Everything after it is the evidence.
Every number has a source
Your own data, your accounts or a public page. If we can’t trace it, it isn’t in the answer.
Cause needs a test
We don’t say an ad caused a sale unless we tested it.
A person reads it first
Someone on our team reads every answer before you do.
Good news counts too
If something’s working, we say so, plainly.
Names stay private
We never put a client’s name next to its results, and never show a quote or a result without written permission.
Meet the skeptics.
Why Arcus.
At a big brand, every team holds a different piece of the data. Sales sit in one system, viewers or players in another, email and CRM with a third team. Add up what every channel reports and the total is often bigger than what the brand sold.
Nobody sees the whole picture, so nobody can tell which spend is working. Big companies throw data teams at this. Most brand teams don’t have one. So we connect every piece into one place the brand owns, inside its own setup, add what people say online, and answer any question in a few slides. Once it’s all in one place, any team can ask anything. And it stays theirs.
Why entertainment and lifestyle.
Most measurement tools were built by and for e-commerce performance marketers: people who live in dashboards and count clicks to checkout. That works when every sale happens on your website.
It doesn’t fit a studio selling tickets through theaters, a streamer counting sign-ups, a seltzer brand that sells through bars and grocery stores, or a game launching on three platforms at once. Their results are spread across partners, and their audience lives in comment sections, Discord servers and Twitch chat.
Those teams have the biggest budgets and the least help seeing what that money did. That’s who we built Arcus for: people who want the answer and the reason, explained like a person would explain it.
Who you’ll work with.
| When | Who | What they do |
|---|---|---|
| First call and trying it free | Min | Learns what you need answered and walks you through the answer |
| Setup | Brendon | Connects your accounts, answers security and legal questions |
| The checks and the AI | Nazeem | Runs the checks on your data and the rules that limit what our AI can do |
| Every report | Devin | Decides what goes in each report and how it reads, so the answer is on top |
Questions people ask
More in the full FAQ, or ask us on a call.
Is Arcus an agency?
No. We don’t make ads, buy media, run campaigns or take a cut of spend. We connect your data into one place you own, add what people say online, and answer your questions with it.
Put usto the test.
Pick the question you’re least sure about. We answer it with your own numbers and what people say online, then walk you through it in 30 minutes. Free, no card.