What people say, next to what they did.
Your numbers tell you what happened. What people say on Reddit, TikTok or in a Twitch chat tells you why. On its own, talk is a hunch. Next to your own sales, it’s a decision.
Free, no card. Pick a question and we answer it with your own numbers.
Where they talk
Public posts, comments, reviews, chats and searches. We pick the places that matter for your audience. A streaming service and a whiskey brand don’t need the same list.
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RedditLong, candid threads where people explain why they bought, quit, switched or came back.We count: The topics, complaints and words that come up in threads about your brand and category, and how many upvotes each one earns.Answers: “What do people say about us when they’re comparing us to the alternatives?”
TikTokWhich formats people copy, which clips travel, and how your audience writes in the comments.We count: Views, likes and shares by type of post, and the words and kinds of reply in the most-liked comments.Answers: “Which kind of post gets watched, and which one gets sent to a friend?”
YouTubeTrailer and video comments, where fans react, call back and say what they are waiting for.We count: Comments and likes under your trailers and videos, sorted by what fans say in them.Answers: “What did fans talk about under the trailer, and what are they waiting for?”
InstagramHow your posts and your competitors’ compare, and what followers ask in the comments.We count: Views and shares for each post, sorted by what was on screen.Answers: “Which of our post types gets shared, and which only gets scrolled past?”
XFast reactions to news, releases and announcements, and the replies under your own posts.We count: Replies and likes on posts about your brand, titles or category, and the lines that get the most likes.Answers: “How did people react in the first hours after our announcement?”
ThreadsConversation among people who follow brands and creators from Instagram.We count: Posts and replies that mention your brand or category, and the topics that come up.Answers: “Is the conversation about us on Threads different from the one on Instagram?”
BlueskyConversation among early adopters, writers and critics who have moved off other networks.We count: Posts and replies that mention your brand, titles or category.Answers: “What are critics and early fans saying before release?”
Facebook groupsLocal communities, hobby groups and older audiences planning events and swapping tips.We count: Posts and comments that mention your brand or category in public groups, and the topics that come up.Answers: “How do people outside the younger social crowd talk about us?”
DiscordWhere the most committed fans and players organize, report problems and react first.We count: Messages in public community servers about your game, title or artist, sorted by topic.Answers: “What are our most committed fans upset or excited about this week?”
TwitchLive chat during creator streams, which shows what viewers notice and ask in the moment.We count: Chat messages during the streams you’re paying for, sorted by whether they are about the game or about the creator.Answers: “Did viewers care about our game, or were they there for the creator?”
KickLive chat from creators who stream there or on both Kick and Twitch.We count: Chat messages during the streams you’re paying for, read the same way as Twitch.Answers: “Does the Kick audience react to our game the way the Twitch audience does?”
Google SearchWhat people look for by name, by region and by day, often before any sale shows up.We count: Search interest for your brand, products, titles and competitors, by region and week.Answers: “Did people start looking for us where the campaign ran?”
GoodreadsReaders’ ratings, reviews and shelves for books and the adaptations made from them.We count: Ratings, reviews and shelf adds for the books behind your titles.Answers: “How do readers of the book feel about the adaptation?”- FableBook clubs and reader reviews, where groups read and discuss together.We count: Club discussions and reviews that mention the books behind your titles.Answers: “Which book clubs are reading the source material right now?”
LetterboxdHow film fans rate and review, often in one line, and what they plan to watch.We count: Ratings, reviews and watchlist activity for your titles and comparable ones.Answers: “Is our film building a following before release?”
IMDbRatings and reviews from a broad audience, well beyond the core fans.We count: User ratings and reviews for your titles over time.Answers: “How did the title land with general audiences after opening?”
Rotten TomatoesAudience reviews next to critics’, and the gap between them.We count: Audience scores and review themes for your titles over time.Answers: “Do audiences like the title more or less than critics do?”
SteamPlayer reviews that explain what people love and what made them quit.We count: Review volume, positive and negative share, and the topics behind negative reviews, by week.Answers: “Why did our reviews turn after the last update?”
RobloxWhat players do and say around games and brand experiences on the platform.We count: Community activity and comments around your experience or events.Answers: “Did players come back to our experience after the event ended?”
SpotifyWhere tracks and artists are picked up, and which podcasts talk about your category.We count: Chart positions and podcast mentions for your artists, titles or brand.Answers: “Which podcasts are talking about our release?”
Apple PodcastsPodcast reviews and the shows that cover your category.We count: Podcast mentions and listener reviews that bring up your brand or titles.Answers: “Which shows cover our genre, and what do their listeners say?”
SubstackNewsletter writers and their comment sections, where opinions form before they spread.We count: Posts and comments that mention your brand, titles or category.Answers: “Which writers shape opinion about our category?”
PinterestWhat people are planning to buy, make or wear, by season.We count: Saves and searches for your products, looks and occasions.Answers: “What are people planning around our products this season?”
TrustpilotReviews of the brand itself: shipping, returns and service.We count: Review volume, ratings and the themes in complaints, by month.Answers: “Is something in shipping or service hurting repeat purchase?”
YelpReviews of the bars, restaurants and venues where your product is poured or sold.We count: Venue reviews that mention your brand or products by name.Answers: “Do people bring us up when they review the bars that pour us?”
Amazon reviewsRatings and complaints on marketplace listings, which retail buyers often check first.We count: Ratings volume and the themes in reviews for your listings and competitors’.Answers: “What do buyers complain about most on our listing?”- News and trade pressDistribution deals, competitor launches and category news that can explain a change in your numbers.We count: Coverage of your brand, competitors and category, lined up with your own numbers by week.Answers: “Did something outside our marketing cause that jump in sales?”
- And moreFan wikis, forums, app stores, wherever your audience is
Then we line it upwith yours.
What people say is one half. The other half is what your company already knows: sales, tickets, sign-ups, viewing, customers, your own posts. Arcus connects both into one place you own, so every answer sees the whole picture.
- Sales, tickets and sign-ups
- Players, viewers and app usage
- Email, CRM and customer data
- Retail and partner data
- Your ad accounts
- Your social accounts
- Agency reports
Questions only both can answer.
Each one needs the conversation and your own numbers in the same place. Neither half can answer it alone.
Did the buzz sell anything?
The trailer comments went wild. Did sign-ups or sales move in the same weeks, and where?
Who are the fans who buy?
The people talking loudest aren’t always the ones buying. We find out which group your best customers look like.
What words should we use?
We count the words your audience uses, and check which ones show up around the posts that sold.
What are they asking for?
Requests and complaints, counted across Reddit, reviews and Discord, next to what they bought before asking.
Which creators do they trust?
Who fans quote and share, next to whose codes and links hold up in your own numbers.
What should we make next?
What the audience already does on its own, next to the posts of yours that worked.
Start with what your audience says about you. We put it next to your own numbers.
Already have alistening tool? Keep it.
It hears the conversation. It can’t see whether the conversation sold anything, because your sales live somewhere else. We plug in what your tool already collects, add the places it doesn’t reach, and connect it all to your sales, tickets and sign-ups.
Everything we plug into- Brandwatch
- Sprinklr
- Talkwalker
- Meltwater
- Sprout Social
- Pendulum
- Or whatever you run
Counted, not summarized
How loud it got is only the start. We count specific things, sort them by hand where it matters, and show you the comments behind every number, so each count can be checked and lined up with what people did.
- Every post and comment we use is filed, so you can read it yourself
- The same counting rules for your audience and for your brand, so the comparison is fair
- Small groups are marked directional, so you know what’s solid
Your side connects too
Your sales, CRM, ad and social accounts end up in the same place, inside your own setup. Nothing changes for your team.
Meta Ads- Ticketmaster
Salesforce
Google Ads
Snowflake- Steam
- TikTok Ads
Shopify
Google Analytics- Roku
HubSpot
YouTube Studio
Databricks- Amazon
Snapchat Ads
Eventbrite
App Store
Google Play
Mixpanel- Klaviyo
- Pinterest Ads
- Walmart
Fandango- Reddit Ads
LinkedIn Ads
Power BI
Looker
Tableau
Google Sheets
Excel
Google Drive
Dropbox
Slack
Microsoft Teams
Hootsuite
Mailchimp
Questions people ask
More in the full FAQ, or ask us on a call.
Do we need to drop our listening tool?
No. Keep it. We plug in what it already collects, add the places it doesn’t reach, and connect it to your sales, tickets and sign-ups. That’s the part it can’t do on its own.
Which platforms matter for my brand?
It depends on where your audience spends time. Filter the list above by industry for a starting point. We pick the list with you before we start.
What counts as our own data?
Anything your company collects itself: sales, tickets, sign-ups, viewing, customer lists, email and your own social accounts. It’s the most reliable data you have, and usually the least read.
What does lining it up mean?
Putting conversation and results on the same timeline and the same audience groups. For example, checking whether the weeks when fans talked most about a title were the weeks sign-ups rose, and in which regions.
What they say.What they did.
Try it free. Start with what your audience says about you, and we’ll put it next to your own numbers.