Live Teardown.
Once a month, we take one example campaign apart, live: which spend paid off, what fell flat, and the one test worth running before you move budget. 45 minutes. No data background needed.
Hosted by Devin Min (Chief Product Officer) and Min Kwak (Chief Revenue Officer). Every recap in this series is a made-up example built by Arcus. We never show a real brand’s data.
Episodes.
The creator nobody paid
Example: sales jump 18% in week 3, and nobody can say why. We put the brand’s sales and CRM next to what people posted that week, and find 1,240 TikTok and Reddit posts about one creator the brand never paid. Then we plan the test that shows whether that creator moved sales.
You leave with: How to test a creator before you pay them: half your regions, your own sales.
The creator codes and the coupon sites
An example creator recap that counts every use of every discount code. We trace how codes travel to coupon sites, set those uses aside, and show what each creator’s number looks like without them. Min walks through what creator recaps get right.
You leave with: Five questions to ask about creator codes before the next budget decision.
The launch recap
An example launch recap reporting tickets, sign-ups and viewing across paid social, trailers and creators. We line each reported result up with the brand’s own numbers by date and region, then add what people said in the trailer comments, counted, next to the results.
You leave with: What to ask for in a launch recap before anyone writes it.
Or try iton yours.
The teardown shows the method on an example. Try it free: pick a real question and we answer it with your own numbers and what people say, then walk you through it in 30 minutes. No card.