Find out which drops your marketing actually sold.
For marketing teams at fashion, beauty and lifestyle brands. Your online sales, retail data, customer lists and ad accounts all sit in different places. Arcus connects them into one place you own, adds what reviews and comments say about your products, and tells you what to keep, test and stop.
Free, no card. Pick a question and we answer it with your own numbers.
Arcus
You asked: What drove sales in week 3?
Week 3: sales up 18%. 1,240 TikTok and Reddit posts about one unpaid creator. Next: test paying them in half your regions.
- From your sales + CRM
- From TikTok + Reddit
Why nobody sees the whole picture.
Fashion and beauty marketing moves in drops, shades, seasons and creators. A launch sells through on your site in hours, a creator video sends people to a retailer you don’t control, and the same product gets reviewed on three listings in three different ways. So the results arrive in pieces: direct sales on your site, marketplace sales, retail sell-through you see weeks later, and the repeat purchases and email list that sit with CRM.
With every piece in a different place, nobody can see which spend is working. Each ad platform gives itself credit, and two channels can count the same buyer. Creator reports count codes. Social ads count clicks and views on their own platform. A retail partner counts what scanned at the register. And a drop that sells out in a day would have sold to your best customers anyway, while every campaign that ran that week still gets credit for it.
Arcus connects those pieces into one place you own, inside your own setup: site and marketplace sales, retail data, CRM and email, ad accounts, social accounts and agency reports, plus what reviews and comments say. The first question is usually simple: what worked on the last drop? Then you can ask the bigger ones: who your best customers really are, which shades and products reviewers keep asking for, and which spend found new buyers instead of selling to your regulars.
What you know, plus what people say.
We connect every piece into one place you own, inside your own setup. The answer draws on both halves.
What you know
- Online and marketplace sales
- Retail sell-through
- Customers and repeat buyers
- Email and CRM
- Ad accounts
- Agency reports
What people say
- TikTok
- Amazon reviews
- Trustpilot
- YouTube
What teams like yours tell us.
Drops sell out either way
Your best customers buy a launch the day it lands. Every channel that ran that week can take credit for those sales, even when the buyers were already on your list.
Creators send people elsewhere
A creator video can send viewers to a retailer, a marketplace or your site. Codes only catch the ones who buy direct and type them in.
Retail changes what your site numbers mean
When you move into stores, the share of sales on your site shifts. It is easy to read that as decline when the online business is still growing.
Reviews live everywhere
Reviews and comments sit on your site, retailer listings, Amazon, TikTok and Reddit. A complaint about a shade, a fit or an ingredient can spread across all of them before anyone reads them together.
The numbers that matter.
The ones that show whether marketing worked in fashion and beauty, and where each one comes from today.
| Measure | Why it matters |
|---|---|
| Repeat purchase | From your own sales data and CRM. Repeat tells you whether a campaign found customers or one-time buyers, and it is one of the four numbers retail buyers manage to. |
| Retail sell-through and velocity | Units per store per week, from retailer portals or scan data. It shows whether media moved product off a specific shelf. |
| Creator code use, cleaned | From your own sales data, checked against coupon sites. Each sale is counted once, even when a creator, an affiliate and an ad all report it. |
| New and returning buyers on each drop | From your own sales data. It shows how much of a launch came from people who already buy from you, before any campaign gets credit for it. |
| Search interest for products and shades | From Google Search and Pinterest. Searches by product name or shade often rise before sales do, and show which retailer people pair with your name. |
| Review volume and themes by listing | From your site, Amazon reviews, Trustpilot and retailer listings. Counting themes across every listing shows a problem once, before it shows up everywhere. |
Retail didn’t eat online sales at any of the five brands we studied.
For a skincare brand moving into retail, we studied five direct-to-consumer brands that made the same move, with 157 sources behind ten slides. At all five, the share of sales shifted toward retail and the online business kept growing. Industry research the report cites found a store opening lifts online sales nearby by 6.9%, and by 13.9% for direct-to-consumer brands. For a beauty brand, that changes the media plan: point launch media at one retailer’s shelf in its launch week, and report the four numbers buyers manage to: distribution reach, units per store per week, household penetration and repeat.
Where your audience talks.
The places we usually read for fashion and beauty brands. What people say there ends up in the same place as your own sales and customers.
TikTokCreator reviews, routines and try-ons, and comment threads where shoppers ask where to buy and which shade or size to get.
InstagramHow creator and brand posts compare, and what followers ask in the comments under each drop.
RedditDetailed threads on ingredients, fit, sizing, skin reactions and whether a product is worth the price.
Amazon reviewsRatings volume and complaints on marketplace listings, which retail buyers often check first.
PinterestSaves and boards that show what people are planning to buy, by season and by look.
TrustpilotReviews of the brand itself: shipping, returns and service, the things that decide repeat.
YouTubeLong reviews and side-by-side comparisons where shoppers decide between you and a competitor.
What we look for first.
The patterns that most often explain the gap between what each channel reports and what your own numbers show.
- 1Drops every channel countsWe check how much of a launch came from returning customers and your own email list. Those sales get counted once and set aside before any channel gets credit.
- 2Codes on coupon sitesWe look for creator codes on coupon and deal sites. A leaked code credits the creator for buyers who never saw the video.
- 3Online sales near new doorsWhen you add retail, we compare your online sales in regions with new doors against regions without. Our market report cites industry research showing a store opening lifts online sales nearby, so a smaller site share can be a healthy sign.
- 4Complaints that follow the productWe read reviews across every listing for complaints about an ingredient or what the label promises. In our market report, one of the five brands studied paid $8.9 million over a product claim, and the advice was to check product claims before the media runs.
Questions worth asking.
Six questions for your next budget meeting, in your industry’s terms.
How to test before you move budgetTry it free.Then we build it for you.
Try it free
Pick a question, like “who are our best customers, really?” We answer it with your own numbers, plus what reviews and comments say. You get a few slides with the answer on top. No card.
Walk through it together
We go through it on a 30-minute call, including how much of the result came from customers you already had and where retail data is too thin to call.
We build it for you
If you go ahead, we connect your site, marketplace and retail data, email and CRM, ad accounts and social accounts, plus what reviews and comments say. It all goes into one place you own, inside your own setup: your own data lake. We build it around your brand, with your drops, shades, seasons and retailers written in, so every answer knows your business. It takes about three months. Before we connect anything, we agree with you on exactly what we can access. You approve each step, and answers arrive along the way.
Ask anything, around your drops
Ask before a launch or after it, and the answer sees the whole picture. Each one is a few slides: the answer on top, the evidence, then what to keep, test and stop. Regular answers can also arrive on a schedule you choose.
Questions fashion and beauty teams ask
More in the full FAQ, or ask us on a call.
Which drops sold because of the campaign, and which were selling anyway?
We split each drop’s sales into returning customers, your own email list and new buyers, then line up what each channel reports against what is left, and count each result once. When budget depends on the answer, we run the campaign in some regions and not others and compare.
What do reviews and comments say about our products?
We read reviews, Reddit, TikTok and Instagram comments, count what comes up, and tie it to what sells.
We’re moving into retail. What should the media plan do?
We research how brands like yours made the move, with every number sourced, and turn it into a short list of moves.
Who are our best customers?
We find the small group that drives most of your sales and tell you who they are and what they buy.
How do you measure creator marketing for a beauty brand?
We check each creator’s codes and links against your own numbers, remove uses from coupon sites, and count each sale once. Because many viewers buy at a retailer without a code, we also line up creator posts with retail sell-through and search, and run a regional test when you need proof of cause.
Will moving into retail hurt our online sales?
In our market report, none of the five brands studied saw retail eat their online business. The share shifted toward stores and online kept growing. The cost that is real is margin: the retailer’s cut, trade spend and fees.
What numbers do retail buyers look at?
Our market report found four: distribution reach, units per store per week against the category, household penetration and repeat. Door counts matter less. Reporting those four after a launch helps sell the next retailer.
Can you read reviews across retailer sites and Amazon?
Yes. We read reviews across your site, Amazon, Trustpilot and retailer listings, count the themes, and line them up with sales. Tell us which retailers carry you, and we’ll tell you which of their review pages we read before we start.
Other teams we work with
See the wholepicture.
Pick the question you’re least sure about. We answer it with your own numbers and what people say online, then walk you through it in 30 minutes. Free, no card.