Arcus vs. analytics software
Software charts the data you point it at. Someone still has to connect every source, keep it clean, read it and decide what it means. Arcus does that part.
Free, no card. Pick a question and we answer it with your own numbers.
Arcus
You asked: What drove sales in week 3?
Week 3: sales up 18%. 1,240 TikTok and Reddit posts about one unpaid creator. Next: test paying them in half your regions.
- From your sales + CRM
- From TikTok + Reddit
| Compared on | Analytics software | Arcus |
|---|---|---|
| Who sets it up | Your team | We do |
| Who reads it | Whoever has time | A person on our team, who writes up what it means |
| What you get | Dashboards | A few slides with the answer on top |
| Conversation online | Usually not included | Read and counted alongside your sales |
| What it connects | The sources your team wires up | Every system you run, plus what people say online |
Try it on your own numbers. Nothing changes until you decide.
When analytics software is the better pick
If your analysts want a tool to explore in, keep it. Everything we connect stays in one place you own, and their software can sit on top of it.
When Arcus is the better pick
When your data sits in pieces across teams, partners and tools, and you want it connected in one place you own: every result counted once against your own numbers, what people say added in, and an answer to whatever you ask next.
What analytics software does well
Good analytics tools are fast, flexible and always on. If you know the question and where the data lives, a dashboard can answer it in seconds and keep answering it every day.
They also give a data team full control: define the metrics, change the views, dig into any slice. For companies with analysts, that control is the point.
The work that comes with it
Someone has to connect each source, clean it, keep it running when a platform changes its export, and agree on definitions like what counts as a sale or a view. That work doesn’t end after launch.
Then someone has to read the dashboards and turn them into a decision. On brand teams without analysts, that job lands on whoever has a spare hour, and dashboards drift into something people glance at and stop trusting.
What Arcus does differently
Arcus connects every system you run, from sales and CRM to ad accounts and agency reports, into one place you own, inside your own setup. We build it for you and keep it running.
What you get is answers: a few slides with the answer on top, the evidence, then what to keep, test and stop. A person on our team reads every answer before you do. Arcus also adds what people say online and lines it up with your own numbers, so the answer sees the whole picture.
Questions to ask before you choose
Who on your team will own the setup and keep it running? Who will read it every week, and which decisions will they make from it?
If you have clear answers, software may be the right buy. If the honest answer to both is “we’ll figure it out,” that’s the gap Arcus was built for.
How to decide.
- Pick analytics software if you have analysts who want to build and explore their own views.
- Pick software if your main need is daily monitoring of numbers you already trust.
- Pick Arcus if nobody on your team has time to set up, clean and read the data.
- Pick Arcus if you need every result counted once across channels, and tested before you move budget.
- Pick Arcus if you want public conversation counted and lined up with sales, tickets, sign-ups or streams.
- Use both if your data team wants a tool and your brand team wants answers it can act on.
Using both: Your analytics software is one of the pieces Arcus plugs into. Your analysts keep their dashboards for daily monitoring, and Arcus answers the bigger questions, like which spend paid off or who a launch is for, with everything connected.
Questions people ask
More in the full FAQ, or ask us on a call.
Where do the answers show up?
Answers land in Slack, email or Sheets. Everything we connect sits in one place you own, inside your own setup.
Can Arcus work with the analytics tools we already pay for?
Yes. We connect the tools you already use and build on top of them. Tell us which ones you have, and we’ll tell you how each one connects before we start.
What happens if we hire analysts later?
Everything we connect is yours and lives inside your own setup, so they can pick it up and build on it.
Isn’t a dashboard enough?
For monitoring, often it is. For deciding which channel, creator or type of content deserves more budget, someone still has to do the matching, the counting and the reading. That’s the part Arcus does.
Can we use both?
Usually, yes. Arcus works alongside the tools and partners you already have. What they produce becomes one more piece of the picture, lined up with your own numbers.
How do we try Arcus without switching anything?
Try it free. We answer your question with your own numbers and what people say. Nothing changes until you decide.
Other comparisons
Try it onyour numbers.
Pick the question you’re least sure about. We answer it with your own numbers and what people say online, then walk you through it in 30 minutes. Free, no card.