Threads · The reasoning workspace

Conversations that compound.

Every question becomes a thread. Every turn gets a name. You can branch, reference, edit, and re-run. Your team's analytical work stops being one-off charts in Slack — and starts becoming a library that ages well.

arcus.ai/threads/q3-paid-pulse
T1
What's pulling our Q3 paid pulse down?
A
71% of the drop traces to Meta on iOSafter the Sept 9 SDK update. Google and TikTok held flat. CAPI match-rate fell from 94% → 68%.
T2
Drill into Meta iOS — by campaign objective.
A
App-install campaigns dropped −38% ROAS. Conversion-API campaigns held within 5% of forecast. Most of the bleed concentrates in 4 ad sets.
Show those 4 ad setsCompare to AndroidBranch into a what-ifSave as memo
01 · Names that stick

Every turn is citable.

T1, T2, T3 — every turn in a thread gets a stable name. Reference them in follow-ups ("compare to T2"), in other threads, in dashboards. Your reasoning stops disappearing into chat history.

  • @-mention any turn. Auto-completes across all your threads. Even ones from teammates.
  • Stable URLs. Every turn has its own link. Drop one in Slack, see a live preview.
  • Cross-thread references. Build on last week's analysis without re-doing the work.
Compare this to @T2 — same campaigns, same window?
T2
Drill into Meta · iOS
Q3 paid pulse · 2h ago
T7
Compare iOS vs Android retention
Aug 14 · Mira
T2
August Meta deep-dive
Aug paid review · 12d ago
⌘K to mention⌥/ to branch⌘L to link
02 · Branch without breaking

What-if without losing what-was.

Branch any thread to explore an alternative. The original answer stays intact. The branch carries forward the context — sources, parameters, prior reasoning — so you don't start over.

  • Branch from any turn. Pick the fork point. Arcus carries the context.
  • Compare branches side-by-side. Diff numbers, prose, and SQL across branches.
  • Merge insights back. When a branch wins, promote it to the trunk.
T1What's pulling Q3 paid down?
T2Drill into Meta · iOS
T3If we shifted $180k → Android + TikTok
B1Branch · "Pinterest only"
B2Branch · "Brand vs perf split"
T4Compare branches — recovery curve
03 · Edit & re-run

Like Jupyter for analysis.

Don't like a step? Edit the question, change a parameter, swap a join. Arcus re-runs from that point forward. Old versions are kept, with diffs you can read.

  • Edit any turn. Re-runs everything downstream automatically.
  • Version history. Every re-run is saved. See what changed and why.
  • Pin a version. Lock the answer your CFO signed off on. Re-run later, compare.
Version history · T2
v3 · now
Drill into Meta · iOS, by campaign objective
+ objective filter  ·  +18% match-rate detail
v2 · 1h ago
Drill into Meta · iOS
date filter Q3 → last 30 days
v1 · pinned
Drill into Meta
📌 sent to CFO Sept 18
More inside threads

Built for how teams really work.

Comments

Review inline

Use thread context to discuss the answer, assumptions, and source trail before sharing.

Cell follow-ups

Ask "why" on a number

Use a chart or table value as context for the next question when the underlying result supports it.

SQL escape

Drop into raw SQL

Edit the generated query, save it as a custom metric, or skip the agent entirely when you know what you want.

Advanced analysis

For the heavy stuff

Notebook-style workflows are roadmap or customer-scoped extensions, not default launch behavior.

Reusable views

Turn threads into tools

Promote reviewed answers into reusable surfaces when the workflow is approved.

Share links

Preview with permission

Share thread context with teammates who have access to the workspace and underlying data.

Open your first thread in 60 seconds.

Connect a warehouse, type a question, and inspect the reasoning trail before you act.