Move faster than your campaigns.
Growth questions move faster than static dashboards. Arcus helps teams ask about CAC, LTV, blended ROAS, creative fatigue, and lifecycle drop-off when the underlying data is modeled in the warehouse.
Questions you'll ask in the first week.
For growth teamsWhy did blended CAC jump last week, and which campaigns are driving it?
What is LTV:CAC by acquisition channel for this cohort window?
Which creatives have the weakest frequency-to-CTR curve?
Of the users who started trial in September, what converted, and what predicted it?
Show lifecycle drop-off between the 4th and 12th week. Where do we lose them?
If we shift budget between channels, what assumptions drive the projected ROAS impact?
Which audience overlaps might be wasting budget across channels?
What is payback period by channel, and is it improving or worsening month-over-month?
A week in the life of a growth team using Arcus.
Plan the week off Friday's brief.
The weekly brief is drafted from modeled metrics. Monday standup reviews the answer, assumptions, and source context together.
Spin up creative tests with full attribution.
Launch new creative in your ad systems. Arcus can evaluate performance when campaign, spend, conversion, and customer fields are available in the warehouse.
Get pinged when a campaign drifts.
A watch item flags CAC movement. The team reviews the supporting data and decides whether the diagnosis is strong enough to act.
Run the LTV cohort analysis your CFO asked for.
One question. Arcus uses modeled revenue and acquisition fields to draft the cohort view, then finance can review the assumptions before sharing.
Friday brief auto-Slacks. Take the weekend off.
The brief collects spend, ROAS, top movers, and recommended questions for the next week. It should read like reviewed work, not an unverified automation.
The compounding effect of asking faster.
Illustrative outcomes for the workflows Arcus is designed to support. Public growth benchmarks will appear only after customer approval.
Questions answered per week
When recurring questions are modeled, teams can ask follow-ups without opening a new data ticket each time.
Blended CAC after Q1
Drift reviews can happen closer to the campaign change when source data and thresholds are available.
"Is this number right?" Slack threads
Traceable answers give teams a clearer place to resolve whether a number is ready to use.
Run growth from reviewed answers.
Bring the paid, lifecycle, and revenue questions your team asks every week. Arcus will help scope the first pilot workflow.