Arcus vs. HAUS
HAUS is an incrementality testing platform built for growth teams at e-commerce brands. Arcus connects every piece of a brand’s data, plus what people say online, into one place the brand owns, and answers any question with the whole picture, for entertainment and lifestyle brands.
Free, no card. Pick a question and we answer it with your own numbers.
Arcus
You asked: What drove sales in week 3?
Week 3: sales up 18%. 1,240 TikTok and Reddit posts about one unpaid creator. Next: test paying them in half your regions.
- From your sales + CRM
- From TikTok + Reddit
| Compared on | HAUS | Arcus |
|---|---|---|
| Built for | Performance and e-commerce growth teams | Brand teams at entertainment and lifestyle companies |
| Main job | Running and reading lift tests | Connecting every piece of your data into one place you own, and answering any question |
| Who does the work | Your team, in the platform | We do, and send you the answers |
| Conversation online | Not the focus | Read and counted |
For HAUS’s current features and pricing, see its website.
Try it on your own numbers. Nothing changes until you decide.
When HAUS is the better pick
If your team runs paid media in-house and wants to run its own lift tests, HAUS is built for that.
When Arcus is the better pick
When your data sits in pieces across teams, partners and tools, and you want it connected in one place you own: every result counted once against your own numbers, what people say added in, and an answer to whatever you ask next.
What HAUS is built for
From its public positioning, HAUS helps growth and performance marketing teams measure incrementality: run lift tests across regions, read the results, and decide where the next dollar should go. It’s software your team uses. For current features and the channels it covers, see their site.
That’s a strong fit for a team with an in-house media buyer or growth lead who wants to test continuously and is comfortable reading the output.
What Arcus is built for
Arcus is for in-house brand teams at studios, streamers, drinks, games, music, fashion and beauty brands, often without a data department. Arcus connects your sales, tickets, sign-ups or streams, your CRM, ad accounts and agency reports into one place you own, and adds what your audience says on Reddit, TikTok, YouTube, Discord, review sites and more. The Arcus team does the work and sends a few slides with the answer on top.
Testing is one part of it. The first question is usually simple: what worked? Arcus answers it with each result counted once against your own numbers. After that, any question can be asked of the whole picture. A holdout test comes in when a decision needs proof of cause.
Who does the work
With a testing platform, your team designs the tests, coordinates with whoever buys the media, keeps everything else steady and interprets the result. With Arcus, our team does that and you read the answer.
Neither is better in general. It depends on whether someone on your team wants testing to be part of their job.
Results beyond online sales
Many entertainment and lifestyle brands measure success in tickets, streams, viewing, sign-ups or retail sell-through. Arcus works from whatever your own numbers are, and tells you where they’re too thin to call.
If your results come through theaters, streaming platforms, distributors or retailers, ask any vendor, HAUS included, how they handle that data.
How to decide.
- Pick HAUS if you have a growth team that wants to run its own lift tests in a platform.
- Pick HAUS if paid media is run in-house and testing is a regular habit.
- Pick Arcus if your team is brand-side and nobody has time to design and read tests.
- Pick Arcus if you need every result counted once across channels, and tested before you move budget.
- Pick Arcus if what your audience says online matters as much to you as what your spend returns.
- Talk to both if you want continuous testing plus answers on the brand-side questions and what people say.
Using both: A company with a growth team might use a testing platform for ongoing lift tests on paid channels, and Arcus for listening and the brand-side questions a testing tool isn’t set up to answer. Share the test results with us, and they become one more piece of the picture, next to your own numbers.
Questions people ask
More in the full FAQ, or ask us on a call.
Does Arcus run incrementality tests like HAUS?
Arcus designs holdout tests when a decision needs proof of cause: ads run in some regions and pause in others, and we read the result on your own numbers. Our team does that work for you, alongside spend reports and listening.
Who is HAUS a better fit for?
Going by its public positioning, teams with an in-house growth or performance lead who wants a testing platform to use directly. See their site for who they serve today.
How do the costs compare?
We don’t publish other companies’ pricing, so for HAUS, see their site or ask their team. Arcus is free to try. If you want everything connected after that, we scope the setup and the monthly work for your brand and quote it once you’ve seen your free answer. The Pricing page explains how it works.
Can Arcus use results from a HAUS test?
If you share them, yes. Any test result is useful evidence, and we line it up with your other channels and your own numbers for the same period.
Can we use both?
Usually, yes. Arcus works alongside the tools and partners you already have. What they produce becomes one more piece of the picture, lined up with your own numbers.
How do we try Arcus without switching anything?
Try it free. We answer your question with your own numbers and what people say. Nothing changes until you decide.
Other comparisons
Try it onyour numbers.
Pick the question you’re least sure about. We answer it with your own numbers and what people say online, then walk you through it in 30 minutes. Free, no card.