Arcus vs. Hex
Hex is a workspace where data teams write queries (questions written in code) and build notebooks. Arcus connects your data into one place you own and answers the questions for you.
Free, no card. Pick a question and we answer it with your own numbers.
Arcus
You asked: What drove sales in week 3?
Week 3: sales up 18%. 1,240 TikTok and Reddit posts about one unpaid creator. Next: test paying them in half your regions.
- From your sales + CRM
- From TikTok + Reddit
| Compared on | Hex | Arcus |
|---|---|---|
| Built for | Data analysts and data scientists | Marketing leaders |
| What you do | Write queries, build notebooks | Read a few slides, ask questions |
| Setup | Your data team connects and models the data | We do |
| Output | Analyses your team builds | A few slides with the answer on top |
For Hex’s current features and pricing, see its website.
Try it on your own numbers. Nothing changes until you decide.
When Hex is the better pick
If you have analysts, Hex is a strong tool for them, and it can sit on top of the data we connect.
When Arcus is the better pick
When your data sits in pieces across teams, partners and tools, and you want it connected in one place you own: every result counted once against your own numbers, what people say added in, and an answer to whatever you ask next.
What Hex is built for
Hex is known as a shared workspace for data teams: notebooks where analysts write queries and code, build charts and turn their work into pages others can use. For current features and pricing, see their site.
It assumes someone on your team knows how to query data, and that the data is already connected and organized. For a data team, that’s the right assumption.
What changes without a data team
A notebook is a blank page. Someone has to know which question to ask, where the data lives, how to join sales with what each channel reports, and how to count each result once. Then someone has to explain it to the brand team.
For a brand marketing lead without analysts, a notebook is a tool built for a role you don’t have yet.
What Arcus does in its place
Arcus connects your data into one place you own over about three months, inside your own setup, and adds what people say online. Our team does the counting, reads the conversation and writes the answers.
You ask questions in your own words. You get a few slides back: the answer on top, the evidence, then what to keep, test and stop.
How to decide.
- Pick Hex if you have analysts who write queries and want a shared place to work.
- Pick Hex if your team wants to build and own its analyses.
- Pick Arcus if nobody on your team writes queries and you still need answers.
- Pick Arcus if you need every result counted once across channels, with what people say lined up next to your own numbers.
- Pick Arcus if you want every answer to end with what to keep, test and stop.
- Use both if a small data team wants a workspace and the brand team wants answers on spend and audience.
Using both: A company with a data team might use Hex for internal analysis and Arcus for the brand-side questions, listening and tests. Because everything Arcus connects is yours, inside your own setup, your analysts can work from the same data.
Questions people ask
More in the full FAQ, or ask us on a call.
Do we need to know SQL to use Arcus?
No. You read slides and ask questions. Our team does the data work.
Is Hex a competitor to Arcus?
Only loosely. Hex is a workspace for analysts. Arcus connects your data and answers the questions for you. Some companies could use both.
What does Hex cost?
We don’t publish other companies’ pricing. See Hex’s site for what it costs today.
If we hire an analyst later, can they work with what Arcus built?
Yes. Everything Arcus connects is yours and lives inside your own setup, so they can work from the same data. We walk them through how to reach it.
Can we use both?
Usually, yes. Arcus works alongside the tools and partners you already have. What they produce becomes one more piece of the picture, lined up with your own numbers.
How do we try Arcus without switching anything?
Try it free. We answer your question with your own numbers and what people say. Nothing changes until you decide.
Other comparisons
Try it onyour numbers.
Pick the question you’re least sure about. We answer it with your own numbers and what people say online, then walk you through it in 30 minutes. Free, no card.